Oh, this is gonna be fun …

Chrysler picked a pleasant midsummer afternoon on Tuesday to show off its upcoming Challenger pony car to the media, but the party was briefly interrupted by the appearance of its soon-to-be showroom rival. The boys from Chevrolet picked this moment to roll through with a car transporter carrying its Camaro concept, which was on its way towards a media event of its own.

Challenger and Camaro start their showdown a bit early - Autoblog